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Blog - Strateško planiranje

12. rujna 2026.

Brandovi u ekonomiji nesigurnosti. Što se događa kada potrošač ponovno počne računati?

62% ispitanih europskih potrošača navodi da je spremno promijeniti brand radi bolje ponude Kažu da se povijest ponavlja. Vjerojatno se ne ponavlja doslovno, ali ekonomske promjene često ponovno aktiviraju slične obrasce ljudskog ponašanja. Kada postoji raskorak između optimističnih tumačenja ekonomije i onoga što ljudi osjećaju u vlastitom budžetu, potrošač sve manje odluke temelji na općem […]

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