Expert assessment and
Expert assessment and goal setting
Branding and re-branding consulting
Placement of new products
Expert assessment and planning
The consultation process includes meetings and individual work of the consultant
The first step is an expert assessment of what the client is asking of us / the needs of the client himself. Often in our business, whether large or small companies, the client comes with a specific problem without being aware of the basic questions that need to be answered before solving the problem. During the assessment process you will learn what we need to consider, analyze and create to achieve your marketing goal.
We will help you identify the key factors that need to be considered in our business. The evaluation process is necessary to agree on a basic work plan.
As part of the work plan, we will show what our goals are, how we will approach them, how long it takes to develop them and what the expected results are. After making a work plan, we are ready for action.
The consulting process includes meetings with the client and the individual work of the consultant. Given that the consultant has to deal with a complicated pile of data, ideas, and conclusions, it is important to constantly re-evaluate the original work plan and focus on what really matters.
Depending on the conclusions reached during the work process, the results are defined. These can be market analysis, strategic plans, operational and tactical plans, budget, cost structure analysis, pricing strategies, product and category analysis, brand strategy, sales and sales channel analysis, etc.
We can’t stress enough how much each project is a story unto itself. Even a simple plan can vary considerably in approach, manner, topics, and scope.
After making a plan, we are ready for new challenges. Now the plan needs to be presented to the production team in order to secure all the necessary funds within the projected budget on time.
Teaching and mentoring
As consultants, we work closely with our clients and try to explain the whole process to them and actively involve them in decision-making. Understanding the current problem is key to the successful implementation of the plan. For this reason, we use mentoring as a way of working. Given that the exchange of information and ideas between consultant and client is extensive and practical for both parties, we can proudly say that it results in a business relationship full of trust.
When a company wants to “enter the market”, it means that it wants to create a system that uses the key strengths of the company and emphasizes its values by adapting them to the needs of consumers. Such a system and attitude towards consumers results in a unique experience for each customer.
Go2market placement strategy
The placement strategy approach requires the harmonization of the entire spectrum of business activities with constant changes in the market. Marketing plan, Marketing, sales and sales channels, brand, product and category management, pricing, consumer loyalty and a good insight into their thinking and needs intertwine to strengthen competitiveness. Marketing strategy is often described as a link between corporate strategy and consumer experience.
Our task is to identify the needs of consumers and develop values that enable our customers to place their unique offer on the market.
A dynamic market requires quick access and even faster response. For this reason, we very often take a proactive approach to constantly improve a strategy based on reliable customer feedback.
The marketing strategy is consumer-oriented and thus the most efficient solution for companies that offer specific products or services.
Marketing ∣ Branding ∣ Design ∣ Consulting
Full service marketing agency
We are a BRANDZ ® marketing agency for marketing communication based in Zagreb. Brandz Marketing Agency about us specializes in Digital marketing and 360 ° marketing and strategic planning, Product and service branding, design, SEM and social media advertising. In the domestic, regional and foreign markets, we have been successfully cooperating with all layers of entrepreneurship for a full 12 years; public sector, micro, small and medium enterprises and large companies.
We work closely with our clients and try to explain the whole process to them and actively involve them in decision making. Understanding the current problem is key to the successful implementation of the plan. For this reason, we use mentoring as a way of working. Given that the exchange of information and ideas between the marketing team and the client is extensive and practical for both parties, we can proudly say that it results in a business relationship full of trust.