Product branding
companies and services
Brand strategy
Strategic planning and positioning
Brand architecture
Brand architecture and nomenclature
Visual identity
Visual brand communication
Strategic branding and design
We bring together analytical, business and creative thinking
We create a brand personality
By branding, we create personality and emotional ideas and feelings related to the experience. A brand is an idea, a theory and a thought. We will tell your idea with a clear story of your product, company or service.
- setting up the architecture
- product series branding
- nomenclature
- packaging design
- production and printing
- roof branding
- standardization
- graphic design
- brand management
Service branding
- goal setting
- development of added value
- categorization
- visual identity
We base projects on your meaningful business plan
A brand is the complete expression of your business and includes all the end users' points of contact with your company, service or product. We will help you identify the key factors that need to be considered in our business.
Market research and analysis
By creating a brand, we simultaneously create sensitive connections between perception, thinking, and feeling, and therefore a detailed analytical approach is important. During the market research process, you will learn what we need to consider, analyze and create in order to achieve your goal.
- market research
- brand audit
- competition research
- trends
- focus groups
- survey with online tools
Business model development
Business model design mainly refers to the activity of designing a company’s business model. We will launch a business development process and business strategy that includes methods of forming products and services and a monetization policy.
- SWOT analysis
- product quality
- type and type of product
- added value of the product
- pricing policies
- target group
- product group formation
- forming a series of products
- innovations
- distribution and delivery
- user support
We create market value and a clear perception of your product
The key moment of strategic planning is the transfer of the idea itself into feasible plans.
Creating a brand strategy
We form a long-term plan for the successful development of your brand in order to achieve the set goals. A well-defined and executed brand strategy affects all aspects of business and is directly related to the needs of consumers and their emotions, as well as competitiveness in the market.
With a brand strategy, we will define the personality, promise and messages of the brand. The brand is instantly recognizable, has a clear architecture, clear features and creates an emotional connection with the idea. Its consistency serves to recognize the associated emotional reactions that lead to loyal customers and business growth.
- Defining the target group
- The archetypal identity of the customer
- Archetypal brand identity
- Positioning
- Brand promise
- Brand tone and voice
- Brand architecture
- Nomenclature
Branding geared towards your customers
Building a reliable image plays a key role in
creating loyal customers
Visual identity design
By branding your product or service, we make sure that the reactions of users are positive, which will encourage the desire for new interactions. Over a long period of time, occasional interactions will turn into established habits and then into long-term needs.
We unify communication and form consistency
We often do not question brands that we have known for a long time, which means that they have successfully fulfilled their promise and customer expectations. We have achieved relevance and gained the trust of our customers which contributes to the growth of the company.
- designing a brand name
- visual identity design
- creative production and printing
- devising slogans
- copywriting
Integration and market placement
Successful brand preservation is only possible through strict discipline and perseverance, so branding must be integrated into all layers of the business.
- brand identity integration
- interior branding
- production of communication materials
- integration on digital platforms
- packaging design
- web design
- market placement
Brand management
Branding is not a project with a set deadline, but a permanent review and introduction of positive changes. Branding is a continuous evolution and introduction of innovations with the aim of arousing emotions.
- audit activities
- analysis
- optimization
- placement of new products
We develop your elusiveness
With an integrated brand strategy, we raise awareness about your product
MARKETING
Planning and creative production
BRANDING
Companies, products and services
DESIGN
Design, graphics and preparation
Premium branding and marketing agencies
We are a BRANDZ marketing and branding marketing communication agency based in Zagreb. Marketing agency specializes in Digital marketing and 360 ° marketing and strategic planning, Product and service branding, design, SEM and social media advertising. In the domestic, regional and foreign markets, we have been successfully cooperating with all layers of entrepreneurship for a full 12 years; public sector, small and medium enterprises and large companies.
Professional standards
We work closely with our clients and try to explain the whole process to them and actively involve them in decision making. Understanding the current problem is key to the successful implementation of the plan. For this reason, we use mentoring as a way of working. Given that the exchange of information and ideas between the marketing team and the client is extensive and practical for both parties, we can proudly say that it results in a business relationship full of trust.
