Branding of products and packaging for the food industry
We have enriched the international food industry market
Development of a complete brand solution
The task of this complete project product branding, is designing a unique brand name for the international market. An excellently positioned brand name is the foundation of the development of all visual communication values.
The archetype of Nutriche product users is a person with an average age of 25-45 years, ecologically aware, who loves walks and staying in nature and sports. It is a person who watches the prices of the products he buys, but is willing to pay more for healthy and quality food.
From name design to packaging design
- experienced and beginners in the field of healthy eating
- employees, family people
- lifestyle: many hobbies, love to read, recreate, love food
- they know how to recognize the quality and aesthetic value of a product
- create a unique, memorable and well-positioned brand name
- create aesthetically high-quality packaging and harmonize verbal communication with the user's archetype, thus enabling fast sales and customer interest in the product
- develop visual differentiation of two product groups: food and spices, and leave room for upcoming products
- define consistent communication at all levels among customers, partners and the brand