New trends for your up-to-date business
This year, more than ever, perception and online presence are very important to your business. As we all adapt to new conditions in our business, it is important to successfully maintain the image of our brand and product and adapt it to the next decade. Several trends have emerged as the basis for planning and developing a business strategy this year.
Minimalism and functionality
Minimalism has been a trend that has crept into all types of industries for some time now due to its simple design. With simple design, is often characterized by high functionality, so it is not surprising that it has been adopted by industries such as fashion, interior design and the like. Brands are increasingly simplifying their visual identity to emphasize the basic idea of a brand as well as its message, and this is evident even in the typography used to design the logo, where sans serif fonts experienced a renaissance.
A kind of "ironing" of visual identity is increasingly a trend among large brands, where simple logos have replaced the former, legendary and recognizable, but much more complicated design. Ironing alone does not necessarily mean a loss of identity, but quite the opposite - it gives you the opportunity to emphasize what is really important and what you want potential consumers to remember. It takes a lot of effort to successfully convey the message and promise of a brand in such a simple design, but such a design will ultimately be timeless.
The simple design is becoming more and more noticeable in packaging, where, although the first impression and so-called unpacking are important to consumers, manufacturers give more and more importance to product quality and box contents, in order to better and better maintain their brand.
Sustainability and eco-awareness
Sustainability is the next trend, which is actually not only a trend in design, but also a need, both environmental and social. Big brands are becoming increasingly aware that monetization is not the only parameter important in production and that younger consumers pay close attention to how much a particular brand encourages organic production, social and racial tolerance and diversity. From IKEA, which aims to set solar energy as the main source, to Nike and Coca Cola, which launch campaigns as a promotion of tolerance and clearly show what their attitude is and what their target group of users is.
Sustainability has become an integral part of many brands, to the extent that they are willing to change long-standing target audiences to fit new, long-term trends.
The rise in popularity of the digital world has changed the way many businesses do business. With more than 4.39 billion global Internet users, digital has become the most important way to advertise and raise awareness about products and services. Increasingly cheaper data traffic and increasing global use of mobile phones has forced big brands to focus on digital marketing and marketing through applications to reach young users.
As people are increasingly always online, it has given brands many more opportunities to always be available and noticeable to them. Digital media and online marketing are not only a great platform to reach a huge number of users at any time of the day, they also provide a detailed insight into user behaviors and preferences and make it easier for businesses to adjust their business to achieve the best possible revenue. In addition to a detailed insight into user behavior, new digital trends and user habits allow for more personal access and interaction with existing and potential consumers, treating them more like human beings than ever before.