Frequency of posts on social networks
Facebook and the algorithm
Social networks have become one of those online places that we rarely resist today, and as a social media manager you want to achieve the best result with every post on social media.
Which networks you should use, what and how to write, how often you should publish Theand is publication time really important? The frequency of posting on social media depends on a number of factors, including the way the chosen platform works, and the ecosystem on each platform you use.
With chronological social media platforms, like Twitter, the high frequency is better - the more you post, the more you will be seen. However, for an algorithm - based Facebook platform, quality content beats the frequency of posting because too many posts can ruin performance.
With Facebook posts, the content of the posts is certainly more important than the time of posting, because only a really good post goes with the user, and there is no ideal day or time to post it. Still, posts posted on Friday, Saturday or Sunday do better. Facebook prioritizes fresh content and doesn’t want to overwhelm users with just one brand in its feed, so when brands post more than once a day, their first post can weaken the results of the second.
If you have a worse engagement on your previous posts, there is also a possibility that Facebook will show a smaller number of people according to the algorithm of the next post. If your posts are constantly getting a lot of likes or comments, at least more than five on each, then it makes sense to post as well Themore. The key to this platform is definitely engagement. As long as your audience loves what you write in the posts, Facebook will continue to reward you Theand run Thein the News Feed.
There are five big reasons to post on Facebook:
- Posting on Facebook shows potential customers that you are active in business
- It’s easier to be viral on Facebook
- Facebook Ads have the highest ROI compared to other social networks
- Raising brand awareness
- Encourage user interaction on a friendly level
When posting on Facebook, it is important to keep in mind that we will not post more than 3 to 5 times a week, and that it is extremely important to focus on the quality of content that is tailored to our audience to have as many likes, comments or shares of our content. It is these numbers that are our measure of success and will help us build a fan base making Facebook algorithms work for us. In reality, there is no magic formula to help you decide how often to post on Facebook. After all, what works for one brand may not work for another.
The best publishing strategies we can certainly focus on are:
- Consistency of publication is more important than frequency of publication.
- Content quality is more important than content quantity
- Without a goal on social media, you won’t know if your posts are successful or not.
Consistently posting high quality content is the right way to think about how often to post Theon social media, but also, you need to evaluate your overall social media strategy. Your goal must be the consistency and quality of your posts, not the frequency and timing of your posts so as not to lose the number of fans and followers. If you want to create relevant content on social media, you need to focus on interesting, useful and authentic content.
If you post on social media something irrelevant to your brand, meaningless or confusing, you lose fans. If you post something interesting and useful, you will definitely gain the interest of fans and followers, and thus their involvement. The only way you will really see what kind of announcements, what way and timing of publishing works best for you or your brand is through testing and measuring results. Post at different times to test your audience and find out when they are most active and when they are asleep.
Our advice is, make a posting plan and stick to it.
Also, customize your content for each social network you post to. It is not advisable to put identical content on Facebook, Instagram or LinkedIn.
Focus on interacting with your users as well, because sharing content is only half the battle - users like good content and require quick responses and interaction.